Brand Admiration Surveys

The Ingram Brand Company and Synovate recently released the results of their surveys in Hong Kong and Beijing/Shanghai on the perception (or admiration) of brands. Some preliminary insight that they're happy to share with us. Warning: these are only introductory reports but worth a peruse anyway. There are permanent links on the "Industry Reports" section of this blog and you can also find them here: Beijing & Shanghai (English), Beijing & Shanghai (Simplified Chinese), Hong Kong (English) and Hong Kong (Traditional Chinese).