Mobile quiz - Get Thumbing!

Apart from providing a lively venue for mixing with people in the internet and digital media arenas, we also set up Web Wednesday as a platform for testing new digital marketing techniques.

Over the last two months, we ran a successful user-generated contest - with video and audio submissions - with the backing of the South China Morning Post (more precisely, scmp.com).

This month, we are running a simple but fun mobile quiz with the support of our friends at The HyperFactory.

To start playing, simply SMS the word "SOHO" to "523523" and you could be the lucky winner of a HK$1,500 bar tab at Lotus Restaurant and Cocktail Lounge. Keep in mind that each SMS message will be charged at HK$1 and the quiz is open to subscribers of all major Hong Kong network operators.

What are you waiting for? Get thumbing!