June 28, 2007

Wiki'd Web Wednesday!

A sociable gang of 20 or so digitally-enabled people (does this mean we have fingers?) turned up last night at the Bohemian Lounge. The vibe was good and plenty of mixing went on.

A wide range of topics were covered including: what we all do, money laundering in World of Warcraft, alternative versions of what 'www' could stand for ("Wiki'd Web Wednesday" was the cleanest!) and Hong Kong's female hockey teams. Oh, and we must not forget Facebook , where Web Wednesday has been set up as an official Group so do join, if you're brave enough (and like the latest fads!).

The event was graced with representatives from activ8 Worldwide, Adify, Atomic Sushi, Cartoon Network, CNN, DataPipe, Game Guru, ion global, nielsen, Palava Digital, Reuters, SoftBank China & India, trans cosmos, Two Way TV and WebDNA Interactive.

Mark your diaries (and Facebook) for the next Wiki'd Web Wednesday event on 25th July at the Bohemian Lounge, 3-5 Old Bailey Street, SOHO, Central, Hong Kong (next to the old prison, for those of you who visited it!).

June 21, 2007

Second Social Mixer - June 27, 2007

We're on a roll! Come and join the second Web Wednesday event at the Bohemian Lounge, 3-5 Old Bailey Street (just above Hollywood Road, opposite the old police station). We'll kick off at 6:30 p.m. and continue until the coppers come!

Kaiser Kuo - China Digital Watch

For insights into the digital world in China, drop by the bilingual Ogilvy China Digital Watch. It's set up by Kaiser Kuo, Group Director of Ogilvy China Digital Strategy Team and former Red Herring China Bureau Chief (so he knows what he's talking about!).

The blog will cover anything you can imagine (and can't event dream of) in the digital media space: display advertising, search and keyword marketing, Internet video advertising, IPTV, the mobile Internet, digital music marketing, the out-of-home digital display market, 2D barcodes, online games, virtual worlds, gadgets, widgets...

Brand Admiration Surveys

The Ingram Brand Company and Synovate recently released the results of their surveys in Hong Kong and Beijing/Shanghai on the perception (or admiration) of brands. Some preliminary insight that they're happy to share with us. Warning: these are only introductory reports but worth a peruse anyway. There are permanent links on the "Industry Reports" section of this blog and you can also find them here: Beijing & Shanghai (English), Beijing & Shanghai (Simplified Chinese), Hong Kong (English) and Hong Kong (Traditional Chinese).

June 15, 2007

Asian Internet Statistics..Finally!

Traditionally, you've had to drag through the internet or beg research agencies for a sampling of data, but finally we have a concise summary of internet usage across Asia.

Thanks to the efforts if the Asia Digital Marketing Association (ADMA), valuable data has been published in their new Digital Marketing Yearbook 2007. It covers the region,
from India to Indonesia and New Zealand to Japan. For those of you who like obvious links, click here to download.

June 8, 2007

Humble beginnings

And we're out the starting gates! Hong Kong's first Web Wednesday was launched on the double sixth (6th June 2007) at Makumba, 48 Peel Street, Central. (Click here to see where the bar is located, thanks to Google Maps).

With little marketing (only a few calls), a rawdy gang joined the first gathering. Due to privacy policy issues (ask OFTA), numbers cannot be disclosed. Sorry.

Although there was not topic set for the evening - and we want to keep it like that - our small group of digital marketing experts were taught that selling, whatever the channel, comes down to three words, "Feel, Felt, Found".

Want to know more? Then attend the next Web Wednesday, to be held at Makumba on Wednesday 27th June.

June 7, 2007

Snap shots - link previews

We just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site on a link within the blog text, including condensed excerpts of Wikipedia articles, instant playing of videos, display of stock charts and more.

Sometimes Snap Shots brings the information needed right to you, without having to leave the site, while other times Snap Shots enables you to "look ahead," before deciding if you want to follow a link or not, saving them time and effort and increasing your ability to focus on the content that matters most to them.

However, should you decide this is not for you, just click "Disable" in the upper right corner of the Snap Shots bubble and opt-out.