April 25, 2008

Webby Awards - Vote for Hong Kong

With all this fervent patriotism bubbling around us, here's a channel to funnel your passion for the internet and Hong Kong.
Visit the 12th Annual Webby Awards - People's Voice website and vote for 'Believe in Creativity' to win under the 'Best Associations Website of 2008'. Voting closes on 1st May and the winners will be announced on 6th May at a star-studded gala in New York City on
June 10th. So get voting!

As you can see from the screenshot below, the site is a cheeky take on preachers (after all, most ad execs can't stop preaching the god-like qualities of 'The Brand'!) and was created for the Kam Fan Awards, an annual event run under the auspices of The Association of Accredited Advertising Agents of Hong Kong (formally known as "The 4As").

The Flash site was created by McCann Erickson Hong Kong who are happily surprised that it has been nominated as one of the top five for its category. As Thierry
Halbroth, Senior Creative Director of McCann Erickson’s Cathay Pacific Central Team put it, “This is a totally unexpected piece of news that’s taken the whole team behind the campaign by surprise. We are so excited and honored by it...This is the perfect boost the local advertising industry needed, and I sincerely hope it marks Hong Kong’s resurgence of its legitimate place on the worldwide creative charts. We’ve always believed in Hong Kong’s creative firepower and are proud to be part of it.”

You can fully experience the site for yourself here. I like the
opening screen where your mouse becomes "the guiding light" on a darkened page. Upon entering, the "Hand of God" replaces the candle light and religious music, interspersed with preacher's quotes, draws you into various witty scenes that you can download as desktop wallpaper (music not included, unfortunately).

Hailed as the "Oscars of the Internet” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile Websites. You can view current nominees and past winners on this site.

No comments: