For our 78th social mixer, we have invited Troy Malone, General Manager of Evernote in Asia Pacific. [Read Troy's blog, follow him on Twitter or Facebook].
Evernote was born in 2008 and has now become "the external brain" to over 65 million users worldwide, of which around 5% pay for the premium service. [Follow Evernote on Facebook, Twitter, YouTube and Google Plus].
Unlike many US internet companies, Evernote has managed to conquer China with over 4 million users who know the brand as "印象笔记" and access via fully-localised website (yingxiang.com).
They have embraced Chinese social media with presences on Sina Weibo, Douban, Renren as well as WeChat (ID: "yxbj100" or scan the QR code below with your WeChat app).
We will discuss how Evernote has successfully localised its cloud-based, multi-media, note-taking service to over 18 countries, including Japan, Indonesia, China and Taiwan; how they have expanded into new areas, like food blogging and business collaboration; and how they are engaging application developers with the Evernote Market, the Trunk Conference and the DevCup.
Watch their promo video on Evernote Market, their new way to engage developer partners:
Doors open at 6:30pm with the interview starting at 7:15pm on Wednesday 6th November, 2013 at Bisous Hong Kong, 9/F, LKF Tower, 33 Wyndham St, Central, Hong Kong.
Sign up on Facebook or MeetUp. We expect a good crowd so let us know that you're coming.
The entrance fee of HK$100 includes a complimentary drink and the opportunity to meet driven internet entrepreneurs, local developers and digital media folk.
Come learn why their CEO Phil Libin's goal is "to build a hundred year startup"!