January 29, 2014
January 24, 2014
What a great start to 2014! Our 81st social mixer to celebrate the launch of the Digital + Direct Marketing Association (www.ddma.asia) attracted over 200 guests! We had digital marketers from local and international brands, agencies, internet startups, MBA grads, bloggers and journalists, investors...That's what I call quality networking!
A big thank you to our panel of guest speakers: David Ketchum (@ketchum), Argha Sen (@goodfood65), Kate Scott (@kesabeth) and Stephanie Silvester (not on Twitter).
Here are some memorable predictions from each one:
“The offline and online worlds will need to come closer than ever before in 2014. The phrase 'omni-channel' is overused but there’s no doubt that the roles of brick and mortar stores, e-commerce and on- and offline promotion will change and increasingly blend together.” Argha Sen, Director, Omni-channel, Fung Retailing Group.
“Particularly in B2B we’re seeing continuing value in integrating online (particularly e-mail) and offline marketing, especially in the C Suite. The volume of printed items received by CEOs/CFOs/CMOs is way down, so a well done piece can stand out. In 2014, our number one priority is creating great content.” Stephanie Silvester, Group Marketing Manager, Asia-Pacific at Verizon Business.
"We need to focus on building out a customer service team that can handle questions and complaints across all channels, be it Weibo, WeChat, Twitter, Facebook, hotline, email etc". Kate Scott, Senior Manager, Digital Marketing at Hong Kong CSL Limited.
“2014 is when content and commerce will have to come together and show the business value of social media beyond the ‘fluffy stuff’.” Chairman of the Direct + Digital Marketing Association Asia.
Thank you also to the great team at Bisous, who are now looking for new jobs as the venue has been forced to close down at the end of this month. You're a truly professional team and have done us well.
Thanks also to our partners, Radio Chinwag, masters of sound and radio edutainment.
Spot yourself in the photos of our 81st social mixer Photos by Bronney.
January 21, 2014
We've also lined up a highly experienced panel of speakers for you:
- David Ketchum, Chairman of the Digital + Direct Marketing Association Asia and President of Bite Global Marketing Services. Follow David on Twitter - @ketchum.
- Argha Sen, Director of Omni-Channel at Fung Retailing Group. Follow Argha on Twitter - @goodfood65
- Kate Scott, Senior Digital Marketing Manager at Hong Kong CSL Limited. Follow on Kate on Twitter - @kesabeth.
- Stephanie Silvester, Group Marketing Manager, Asia-Pacific at Verizon Enterprise Solutions.
Come find out their predictions for the perfect marketing mix in 2014. Will social media play an even larger role or is it now just another paid channel? Is this the year of closed social networks or multi-channel marketing? Will clients truly reach the marketing nirvana of the "single customer view" and what will they do with it?
See you at Bisous, 9/F, LKF Tower, 33 Wyndham Street, Central, Hong Kong from 6:30-9:30pm tomorrow!
January 14, 2014
- What strategies are senior marketers backing?
- How are they really investing their marketing funds?
- How are they changing to meet the needs of their rapidly evolving customers?
- What is the perfect marketing mix across all the customer touch points?
- What are their expectations from agencies, marketing partners and technology solutions providers?
Featuring a panel of senior marketers representing the range across corporate, B2B and consumer, this is your opportunity to learn from the horse’s mouth what strategies marketers are really going to commit to, and where they plan to place their ROI bets with their budgets.
This event is presented in association with the Digital + Direct Marketing Association Asia, a renewed and revamped industry association that brings together the best of the Asia Digital Marketing Association, the Hong Kong Direct Marketing Association, HK Social and other affiliate digital, mobile and marketing industry groups from around the region.
January 2, 2014
In 2013, Web Wednesday soared to new heights:
You can listen to many (not all, unfortunately) of the past interviews via our channel on SoundCloud. If you missed some of the great interviews this year, I've set up a special collection, called "Web Wednesday Speakers 2013".