March 23, 2016

Rethinking Prestige Branding – Secrets of the Ueber-Brands

Calling all marketers who "go beyond",

For our 101st Web Wednesday, we will be joined by renowned global prestige brand marketer, JP Kuehlwein, who's bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands”, analyses the success drivers behind some one hundred premium brands. JP advocates putting "the myth back into marketing" and "seducing rather than selling" (my personal favourite).

I'll be asking JP what makes an "Ueber Brand" and aim to dig into his founding principles:
• How mission gives meaning and generates a strong buy-in
• Why myths are the superior story and create magics
• The power of balancing the longing and belonging
• How to leverage digital and social media to bring the above to life?
• The need for ‘truth’ in execution.

Based in New York City, JP is on the advisory board and a guest lecturer at the prestigious Fashion Institute of Technology, an advisory board member of the CMO Council and a trustee of the Marketing Science Institute.

Note that we're back at Orange Peel in Lan Kwai Fong for this gathering of marketing and entrepreneurial minds.

Doors open at 6:30pm, with the interview around 7:15pm. The entrance fee of HK$100 will cover the first drink. Sign up on Facebook or MeetUp. You can also buy your tickets in advance from TicketFlap.

Here's an interview that JP did with the Luxury Marketing Council:

[We are sad to announce one of our strongest supporters and host at Orange Peel, Victor Isaac Cheung, has recently passed away. In remembrance of a dear friend and one of HK's first technology bloggers (aka "Hong Kong Phooey"), we will be holding a one-minute silence before the interview.]

Stuff yourselves with chocolate over Easter!