Sofa Session - Yat Siu, CEO of Outblaze

Another Web Wednesday social mixer is in the bag!

Now that the event is regularly attracting over 100 attendees, we're happy enough to stop counting and spend more time socialising. (Or perhaps we'll just wait until Google launches it's 'party tracking' app).
Our guest at the sofa session was none other than Yat Siu, Founder and CEO of Outblaze, a global digital media and collaborative messaging powerhouse that now houses 16 separate companies under its roof.

Yat's reputation as a humble but successful internet entrepreneur attracted a wide range of people, including start-ups, web strategists, interactive agencies, media buying houses, designers, programmers, bloggers, students, job hunters and even lowly marketeers.

Although we skimmed over a wide range of topics, from benefits of open source to the meaning of web 2.0 (simply "a marketing term", according to Yat), the packed audience remained attentive for a full 45 minutes.

The need to replace dying audio recorder batteries (for the podcast) offered a short interval and a natural seque from the topic of re-education (by labour) of local software programmers to the hotter topic of media sharing, as practiced by 172 million Chinese copyright "sharers".

For ease of listening, we've separated the interview into two parts, the first being about open source and the second about social media and advergaming. Simply click on the play buttons below and enjoy! (Download speeds will depend on your bandwidth connection).


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