August 31, 2012

GoAnimate Interview Podcast

If you missed our 61st social mixer, you can listen to the raw, unedited interview with Alvin Hung, Founder and CEO of GoAnimate by clicking on the "play" button below. Note that the podcast also includes short promotional messages from a charity, Feeding Hong Kong, and our sponsor, SES Hong Kong.

August 29, 2012

SES Hong Kong - Marketing Digerati 2012

For the third year in a row, Web Wednesday is happy to support SES Hong Kong, the annual conference and meeting point for over 300 digital marketing and advertising professionals. If you want to keep up with the latest marketing trends, best practices, new technologies and, above all, hear practical tips that will help grow your business, register here to enjoy a special 20% discount.

SES Hong Kong 2012 will showcase leading digital experts focusing on the hottest topics in the digital marketing space, including:

  • Matthew Chan from Ralph Lauren, Juliana Loh from JLOH Communications and Zaheer Nooruddin from Burson-Marsteller discussing best ways for you to develop an integrated, regional social media strategy when juggling multiple channels, cultures, time zones and languages.
  • Madhu Malkani from Estée Lauder teaching you what you need to look and listen for, and how to apply it to your business to maximize ROI through his in-depth introduction to analytics.
  • Sean Rach from Prudential and Con Apostolopoulos from Turner Broadcasting sharing a hands-on case study for you to create a movement with your ideas across all media platforms: social, search, mobile, web, TV...
  • Myself, Napoleon Biggs, moderating a panel discussion on award-winning strategies: new tech, new trends, where Ricky Chu of Gravitas and Leonard Chan of Pulse Mediatech will explore how augmented reality and other hot new technologies can help retailers to drive customers from online to offline.
Get into the mix and register here to enjoy a 20% member discounted rate now! (Groups save even more...)

Join the SES conversation to hear about useful tips, meet industry experts, get unique offers and join competitions:

August 28, 2012

Feed the Hungry of Hong Kong

[This post is in support of a great cause - Feeding Hong Kong - using their words]

Every day in Hong Kong, 3200 tonnes of food are sent to landfill. At the same time, 1 in 5 people are living below the poverty line struggling to get 3 nutritious meals a day. Project #3200 aims to counter the balance by challenging the city to come together for the biggest food drive ever.

If we made a collective effort, could we donate more food than we waste?

This September, we have an ambitious project to coincide with Hunger Action Month in the USA, and we would like to invite you to play a role. This project aims to counter the balance in a big way - to see if through the course of the month we can collect more food than we waste.  All food donations collected through the campaign will be redistributed via the FHK charity network to grassroots charities feeding people in need in our community.

Our request for support is simple: make a pledge on our website (, follow us on social media (Facebook, Twitter and YouTube) and help us spread the word about "Project3200" and encourage your followers to consider a food donation in September.

Simply post, share and tweet on August 29th, 2012 and let your commitment be heard!

[Feeding HK text ends]
Feeding America has created a touching video, called "Hungry Kate: the Girl with the Belly Ache" that reflects the state of the economy and outcome of job losses there.

They should team up with the innovative team at Flash Food Recovery:

GoAnimate teams up with YouTube

GoAnimate has joined YouTube's platform for third party applications, I like the way you can create animations and share them directly from within the YouTube platform.

Here is what the co-branded page looks like:

Try it out for yourself on

GoAnimate Business Discount

Thinking of using GoAnimate (our guest speaker on 29th August 2012) to create a corporate video or "how to" presentation? Then take up their generous offer of 15% discount to members of Web Wednesday for their business video platform ( Simply enter the code "WEBWED15" on the subscription page in order to enjoy the discount. (Offer is valid until 31st October 2012).

There are several packages, depending on your needs as compared below:

There is also a marketplace for vendors who provide support services, like voice overs and professional video production (ironically).

And if you want to try your chance at winning a free business subscription in our lucky draw, attend our next social mixer on 29th August, 2012 at Bisous, 9/F, LKF Tower, 33 Wyndham Street, Central, Hong Kong.

August 27, 2012

Olympics 2012 - Digital Watershed

Wondering how the first truly "Digital Olympic Games" scored? Have a good look at this presentation from Alex Balfour, Head of New Media, London Olympic and Paralympic Games 2012. Follow Alex on Twitter (@AlexBalfouor2012) and subscribe to his blog (

An extract about the lucky man: "Alex Balfour joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in 2006. At LOCOG he built a team from scratch that has delivered 77 digital channels including, two mobile apps, ticketing, volunteering, education, online shop, mobile apps and social media presences to a worldwide audience of over 150m during the Olympic Games."