April 28, 2021

TMall Hong Kong Mobile App

The TMall Hong Kong marketplace will be available through the Taobao mobile app. At the very top right hand corner (see orange square), you can toggle between "cross-border" (跨境) and "local" (本地).



The second orange box outlines the categories which, for the moment, cover fashion clothing and accessories (潮流服飾), cosmetics(美妝護理), electronics (電子電器), home supplies (家居家品)and snacks (零食百貨).

As you'd expect from any marketplace worth it socks, there are daily promotions and selected stores are brought to the user's attention. This is sure to become the main banner ad! 

Upon selecting "local", you are invited to link your accounts and pull all your data, including delivery addresses, across from Taobao to the TMall HK account. You are reminded of all the main benefits:\
  • 7-day "no questions asked" returns (7天無憂退)
  • Delivered locally (本地送貨) 
  • Free pick-up or delivery on reaching purchase threshold (滿額免運)
  • Brand authenticity (品牌正品)

Note that, under the big red "register now" button, there is the option to opt-out from sharing your personal data with TMall HK for targeted "advertising activities", which is sure to grow into a healthy source of additional revenues for Alibaba.

Learning from their mainland experience, flash sales will be a major attraction. Expect the daily commute to be full of people snatching up the daily discounts of 50%+ off!


But, unlike many local players (e.g. Fortress), delivery costs will be charged at HK$40 for self-collection and HK$80 for delivery, unless you reach the payment threshold of HK$199 and HK$399 respectively.

Have a go and let us know what you think.

TMall Hong Kong Speaks at Web Wednesday

Hope you're faring well and are enjoying vaccine-induced freedom, at least mentally. 


The battle for online marketplaces, which has already hit the rest of South East Asia, is coming to Hong Kong! The Alibaba Group will be launching TMall Hong Kong (天猫香港) in May 2021 and is eagerly recruiting merchants, advertisers and buyers. (See official press release).

TMall HK at Web Wednesday (V133)

For our 133rd Web Wednesday (5-6pm on Weds 28th April), we have the pleasure of interviewing Sharon Gai, Director of Global Key Accounts for the Alibaba Group

Reserve your spot on Zoom now, pre-register here

Alibaba Group Website


As Chinese internet firms have become the global pioneers in ecommerce, we will cover a wide range of topics, including: 
  • The phenomenal growth of online marketplaces and the role that Alibaba plays, with TMall Global, AliExpress, Lazada and, now, TMall HK. 
  • The evolution of the online shopping experience, from desktop to mobile, static catalogue to live streaming.
  • The role of a local marketplace and how merchants can benefit from branded stores, recommendations and reviews, sales events, targeted advertising and local delivery support. 
  • Ease of payment, encouraged by spending rewards. 
  • O2O: using e-shops to drive business to offline stores, and vice versa. 
  • Data: who owns it and how to extract value 
If you're a merchant looking to set up shop on TMall Hong Kong, either email us or visit the TMall Hong Kong merchant portal, currently only available in Chinese (See screenshot below).

TMall HK Merchant Portal



January 14, 2021

2020 Interviews (Podcasts)

2020 Interviews (Videos)