August 27, 2012

Olympics 2012 - Digital Watershed

Wondering how the first truly "Digital Olympic Games" scored? Have a good look at this presentation from Alex Balfour, Head of New Media, London Olympic and Paralympic Games 2012. Follow Alex on Twitter (@AlexBalfouor2012) and subscribe to his blog (

An extract about the lucky man: "Alex Balfour joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in 2006. At LOCOG he built a team from scratch that has delivered 77 digital channels including, two mobile apps, ticketing, volunteering, education, online shop, mobile apps and social media presences to a worldwide audience of over 150m during the Olympic Games."

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