Kiip - a new era in mobile advertising
Why do mobile ads suck? Why do we love Pokemon? Ask @brian_wong CEO of @kiip at Web Weds HK 3 Aug Orange Peel, LKF. pic.twitter.com/G1tTcoNUFr— Napoleon Biggs (@webwednesday) August 2, 2016
Why do mobile ads suck? Why do we love Pokemon? Ask @brian_wong CEO of @kiip at Web Weds HK 3 Aug Orange Peel, LKF. pic.twitter.com/G1tTcoNUFr— Napoleon Biggs (@webwednesday) August 2, 2016
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Take a break from capturing Pokemon across town to learn about the future of mobile marketing from Brian Wong, CEO of Kiip, author of The Cheat Code and a highly reputable young entrepreneur (Forbes’ 30 Under 30, Business Insider’s Top 25 Under 25 in Silicon Valley, Mashable’s Top 5 Entrepreneurs to Watch, and the AdAge Creativity Top 50).
Kiip (pronounced "keep") is the world’s first mobile rewards network that delivers rewards for moments of achievement in apps and games (think Gatorade after completing a work-out or Starbucks after achieving a level up in a game).
Brian has raised US$24 million and Kiip now powers rewards in over 4,000 mobile apps, delivering conversions for 700 of the top brands in the world.
At the ripe old age of 25, Brian has just published his first book, "The Cheat Code", showing anyone can easily shortcut his or her way to success, simply by going slightly off script; by doing things just a little differently from everyone else.
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Hear ye! Hear ye!
Prepare for the youngest and punchiest guest speaker that Web Wednesday has ever had!
Winner of the AIA Emerging Entrepreneur Challenge, Hilary Yip (11 years old!), will be joining us on Wednesday 1st June at Orange Peel to talk about her journey so far and tell us how her new venture, MinorMynas, will make learning a new language fun for children.
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Calling all marketers who "go beyond",
For our 101st Web Wednesday, we will be joined by renowned global prestige brand marketer, JP Kuehlwein, who's bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands”, analyses the success drivers behind some one hundred premium brands. JP advocates putting "the myth back into marketing" and "seducing rather than selling" (my personal favourite).
I'll be asking JP what makes an "Ueber Brand" and aim to dig into his founding principles:
• How mission gives meaning and generates a strong buy-in
• Why myths are the superior story and create magics
• The power of balancing the longing and belonging
• How to leverage digital and social media to bring the above to life?
• The need for ‘truth’ in execution.
Based in New York City, JP is on the advisory board and a guest lecturer at the prestigious Fashion Institute of Technology, an advisory board member of the CMO Council and a trustee of the Marketing Science Institute.
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Dear Fellow Digital Discoverers,
100 Web Wednesdays over 10 years! Now that's something worth celebrating!
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Happy 2016!
We're cracking open a new year of digital adventures with Yosha Gupta, Founder & CEO of LafaLafa, India's No. 1 cash back, coupons & bank offers portal. In the first nine months, they've had over 600,000 app downloads! You too can download here (Android only). Follow LafaLafa on Facebook, Twitter and Google Plus.
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Calling all lovers of digitally-enhanced culture!
Off the back of a highly successful weekend of live art and music, with over 60,000 attendees, we've invited Martin Haigh,the Chief Sales Director of Clockenflap and CEO of Ticketflap, to talk about how digital technology is helping to build a cultural movement in Hong Kong.
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