June 26, 2012

Langham Hospitality at Web Wednesday

On 27th June, highly experienced online travel marketer, Sean Seah, will be taking the hot seat at Web Wednesday's popular networking event to discuss, "Travel 3.0: Selling dreams via real-time, sharable media". We will talk about how the five stages of travel (see Google interactive link) are being changed by websites, mobile, ebusiness and social media.

Let us know that you're coming via the Web Wednesday Group event on Facebook. We kick off at 6:30pm at Bisous, 9/F, LKF Tower, 33 Wyndham Street, Central, Hong Kong. HK$100 entrance fee includes one complimentary drink and the chance to meet the Creme de la Creme of Hong Kong Digerati.

Learn more about Sean via his LinkedIn profile. He has worked as the eCommerce Manager for Air New Zealand, General Manager for Zuji Singapore and Zuji Hong Kong and is now the Vice President eBusiness, Loyalty and Partner Marketing (Global) for Langham Hospitality Group.

Some interesting statistics from Google:
  • Dreaming: 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about a trip.
  • Planning: The average traveler visits ~22 travel related sites during 9.5 research sessions prior to booking.
  • Booking: 37% of leisure travelers report that the internet prompted them to book, up from 28% two years ago.
  • Experiencing: 70% of business travelers check into their flights/hotel with their mobile device. Almost 1 in 4 hotel queries come from a mobile phone.
  • Sharing: About 1 in 3 business travelers have posted reviews online of places they've been.
Sean pioneered the production and marketing of a set of short films recorded using an iPhone (with a fancy lense) and shared over the internet. See them for yourself at mywaymyplace.com.

This video shows how the short movies were directed by Yamanyamo, an emerging new media studio in Hong Kong.

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