January 25, 2008

Web Wednesday - Social Mixer V9.0

As Chinese New Year is fast upon us and many people will be celebrating the Year of the Olympic Rat, we have moved the next event (Social Mixer V9.0) to Wednesday 13th February.

As per usual practice, the bar opens at 6:30 p.m. - for a free cocktail, don't forget to download the mobile coupon from m.webwednesday.hk and show it at the door - and we will start the interview at around 7 p.m. Venue remains the same at Lotus Restaurant & Cocktail Lounge, 37-43 Pottinger Street, Central, Hong Kong.

If you want to come along (entrance is free), please sign up via to the event invite on Facebook.

Our guest on the sofa will be Argha Sen, Head of Marketing and CRM for Toys“R”Us Asia Limited. Li & Fung Retailing brought Toys"R"Us to Hong Kong in 1986 and Argha has been instrumental in expanding the operation across Asia, launching outlets in Hong Kong, Macau, Malaysia, Shanghai, Singapore, Taiwan and Thailand.

We will not only discuss the use of the internet for building a rapport with customers, but also how ToysRus has pioneered the use of in-store digital media - such as web-enabled plasma screens, interactive kiosks, interactive floor displays and concealed speakers - to entice and entertain their audiences.

If you have a question that you'd like to ask Argha but are to shy to do so in person, please post it to our discussion board on the Web Wednesday Group (430 members) on Facebook.

A special thanks to the people and companies that support this event:

  1. Outblaze - social collaboration software (behind the scenes).
  2. Lotus Restaurant and Cocktail Lounge - venue, complimentary cocktail and finger foods.
  3. The HyperFactory - SMS contest, mobile website and coupon download.
  4. Epsilon Interactive - email marketing platform.
  5. Sketchbook - email design.
  6. Asia Digital Marketing Association - official industry endorser.
  7. ToysRus - prize and mystery gift sponsor.
  8. Palava Digital - event organiser & community pioneer.
Looking forward to another memorable evening!

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