February 6, 2008

Baidu - 100 Degrees of Cold

Unlike the mash-up map launched by Google China (see our previous posting), the Mainland's leading search engine, Baidu, has devoted its person-of-the-month page (renwu.baidu.com) to the people affected by this year's wintry woes.

The page includes a new section offering links to weather reports and charity organizations providing support to those affected by heavy snow. Baidu also replaced its standard Baidu Zhidao and news links with Baidu Post and Baidu Space links related to recent frost-bitten events.

There are plenty of charity groups out there, but we recommend World Vision Hong Kong. You can donate directly via their website or print out the donation form. So far they have committed HK$2 million and their relief teams have reached Hunan, Guangxi, Anhui and Jiangxi to distribute 40,000 quilts to villagers to ease their desperate situation.

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