china: keywords vs. word of mouth?

Ever wondered which strategy would work better in China, buying keywords on search engines or posting via the blogs and forums (known as "BBS" in China)? Here's your last chance to learn from the masters - Lonnie Hodge, hardened SEO practitioner and CEO of CultureFish Media; Grace Zhou, manager of Baidu's new International office; and Sam Flemming, CEO of the first and leading IWOM research and consulting firm in China, CIC. Click here to register for the Baidu Basics webinar (as mentioned in our earlier post). If you're really late, try registering directly via the Webex webinar page.

The 45-minute discussion plus question-and-answer session is in English and will cover. The presentation and Q and A session will be conducted in English. "Admission" is free.

Internet Word of Mouth, Research Methodologies, Organic and Paid Search, Chinese Consumer Search Behaviors, Geographically Targeted Language, PR Releases, Cultural SEM and more.

See you there!