March 5, 2008

Gaming the Olympics by Synovate

Tonight Synovate will give away free copies of "Gaming the Olympics", the latest edition of its research magazine, Change Agent to select members of the Web Wednesday community. If you feel worthy, look out for Pia Wong, their Marketing & Communications Manager at the event.

Some relevant extracts for tonight's sports topic.

  • "Spending on sports marketing in Asia is expected to grow 20% from US$15 billion in 2007 to US$18 billion in 2008." We wonder how much of that will be online.

  • "The National Basketball Association" estimates that 300 million people in China play basketball."Did Yao Ming single handedly convert these people from football?

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