Four Senior Marketers Predict Digital in 2014

We're expecting a good crowd for tomorrow's social mixer, Digital Marketing Predictions for 2014, with over 100 people signed up on Facebook and 70 digital folk on MeetUp.

We've also lined up a highly experienced panel of speakers for you:

• David Ketchum, Chairman of the Digital + Direct Marketing Association Asia and President of Bite Global Marketing Services. Follow David on Twitter - @ketchum.
• Argha Sen, Director of Omni-Channel at Fung Retailing Group. Follow Argha on Twitter - @goodfood65
• Kate Scott, Senior Digital Marketing Manager at Hong Kong CSL Limited. Follow on Kate on Twitter - @kesabeth.
• Stephanie Silvester, Group Marketing Manager, Asia-Pacific at Verizon Enterprise Solutions.

Come find out their predictions for the perfect marketing mix in 2014. Will social media play an even larger role or is it now just another paid channel? Is this the year of closed social networks or multi-channel marketing? Will clients truly reach the marketing nirvana of the "single customer view" and what will they do with it?

See you at Bisous, 9/F, LKF Tower, 33 Wyndham Street, Central, Hong Kong from 6:30-9:30pm tomorrow!

Digital Marketing Predictions for 2014

Mark your diaries for our 81st Social Mixer on 22nd January, 2014. Sign up and see who else is coming via Facebook or MeetUp.

We all know the marketing trends: mobile, social, and big data are driving the agenda at the moment. But as we gallop into 2014 and the Year of the Horse, many questions arise:

- What strategies are senior marketers backing?
- How are they really investing their marketing funds?
- How are they changing to meet the needs of their rapidly evolving customers?
- What is the perfect marketing mix across all the customer touch points?
- What are their expectations from agencies, marketing partners and technology solutions providers?

Featuring a panel of senior marketers representing the range across corporate, B2B and consumer, this is your opportunity to learn from the horse’s mouth what strategies marketers are really going to commit to, and where they plan to place their ROI bets with their budgets.

This event is presented in association with the Digital + Direct Marketing Association Asia, a renewed and revamped industry association that brings together the best of the Asia Digital Marketing Association, the Hong Kong Direct Marketing Association, HK Social and other affiliate digital, mobile and marketing industry groups from around the region.

Social Sharing Soars for Web Wednesday in 2013

In 2013, Web Wednesday soared to new heights:

Our Twitter (@webwednesday) handle now has 4,851 followers.

Our emails now go out to 3,000 opt-in recipients.

Our Facebook Group reached 3,198 members. (Sadly, I've had to turn down over 500 cute-but-fake applicants from Taiwan). If you're a real human being, become a member via facebook.com/groups/webwednesdayhk

Our Facebook Page attracted 1,074 fans. Join us at facebook.com/webwednesday

Our LinkedIn Group blossomed to 1,284 members. Rub e-shoulders with us at linkedin.com/groups/Web-Wednesday-Hong-Kong

Launched im Aug 2013, our MeetUp Group has 156 members. Sign up via meet up.com/webwednesdayhk

Podcasts of our interviews on SoundCloud were played 8,946 times! Come listen on SoundCloud.com/webweds

This blog, webwednesday.hk, attracts 10,000+ page views per month and since May 2007 has generated 210,662 page views in total.

You can listen to many (not all, unfortunately) of the past interviews via our channel on SoundCloud. If you missed some of the great interviews this year, I've set up a special collection, called "Web Wednesday Speakers 2013".

Web Wednesday Podcasts 2013

Dear Friends and Members of the Web Wednesday Community,

As we round off 2013, I wanted to personally thank you for being a member of the Web Wednesday community. It is your presence at our monthly gatherings, activity across our social media platforms and energetic support that drives me to keep this community growing and spend time sourcing good speakers from whom we can all learn.

If you missed some of the great interviews this year, listen to them at your own leisure on our podcast channel on SoundCloud below. We were honoured to have guest speakers from Lane Crawford, WeChat (Tencent), PassKit, Silicon Dragon, Qunar, WeLend, Wikipedia, App Annie, Socialbakers, Paoma (Shanghai Race Club), ZaoZao, Evernote, Battle of the Apps (9 contestants) and School for Startups (Doug Richard).



We have another great bench of speakers lined up for 2014 but are always open to any suggestions that you may have to make our group even more valuable to you.

Warm, festive wishes to y'all!

Hong Kong’s Biggest Social Media Christmas Party “X'Mas Social 2013″ on 18 December

Ditch the santa costume, spark up your inner geek and come party with the tech entrepreneurs at Hong Kong's biggest Christmas party, "X'mas Social 2013".  A party initiated by Web Wednesday and co-organised by StartUps HK and their spin-off "Twitter Drinking HK", HK Social and Localiiz.

We've been inspired by the sad passing of "Tata Madiba", Nelson Mandela, to throw our differences to the wind - be it social media platforms (Facebook vs. Weibo), coding languages (Drupal vs. Wordpress), mobile operating systems (iOS vs. Android), sexual preferences, religious beliefs or tribal origins - to unite for Hong Kong's biggest 'social mixer' of 2013!

“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.” — Nelson Mandela

Come join us on Wednesday 18th December, 7:00pm - 10:00pm at PLAY, 1st Floor On Hing Building, 1 On Hing Terrace, Central, Hong Kong. The entrance fee is HK$100 which includes a standard drink. You can find Play Club on Facebook, Twitter, Instragram and YouTube. [Let's see if the geeks are worthy of Play's YouTube channel].

Sign up on Facebook, MeetUp or Eventbrite.

80 Social Mixers - Festive Fun and Prizes

As the "grandfather" of the networking events for internet entrepreneurs and digital media folk, Web Wednesday is proud to celebrate our 80th social mixer tonight!

We've laid on al kinds of entertainment, from singers to dancers, photo booths and prizes.

The in-house rock band at mobile wallet startup, PassKit, "#PFR PNP", will perform a set. Download your own mobile pass from here.

Capture your holiday spirit on film, share it on social media and...print it out! Live photos for tonight's School for Startups at Web Wednesday Hong Kong (V80), brought to you by the fun folk at HK Photobox - Hong Kong's Premier Photobooth Rental Company. They are offering our members a 10% discount on photobox bookings until the end of 2013, just mention "Web Wednesday Startup Week" on your booking. (Find them via their website, Facebook or Twitter)

They've event created a funky video to get you in the mood for a good selfie!


HK Photobox - Call Us, Yes! from HK Photobox on Vimeo.

Local Hong Kong travel startup, HotelQuickly, is generously offering a booking coupon worth HK$800 for the lucky draw prize. Download their app from here. (Follow them on Facebook, Twitter or Pinterest).

And finally, our world-renowned speaker, Doug Richard, will be giving away a signed copy of his latest book, "How to start a creative business, the jargon-free guide for creative entrepreneurs". Check it out on Amazon UK.

School for Startups at Web Wednesday HK (V80)

Thanks to the folk at Invest Hong Kong, we've lined up Doug Richard, a world-class speaker and founder of School for Startups, as part of the StartmeupHK December Week, held 2-7th December 2013 across different venues in Hong Kong.

According to his Twitter profile, @dougrichard is an "Entrepreneur, Investor, Teacher, former Dragon from Dragons Den. Founder of SchoolForStartups teaching entrepreneurship around the globe". Find them on Facebook and YouTube.

This well-known and 'no holds barred" speaker founded School for Startups to enable new and aspiring entrepreneurs to turn their big ideas into successful enterprises. As a renowned entrepreneur himself, Doug has taught, mentored and provided training to over 25,000 businesses encouraging a more entrepreneurial mind-set to improve bottom line results.

See him in action below:



Doors open at 6:30pm with the interview starting at 7:15pm on Wednesday 4th December, 2013 at Bisous Hong Kong, 9/F, LKF Tower, 33 Wyndham St, Central, Hong Kong.

The entrance fee of HK$100 includes a complimentary drink and the opportunity to meet driven internet entrepreneurs, the local design and development community and digital media folk.

Come celebrate 80 successful social mixers with us! We have some fun surprises lined up for y'all!

Sign up on Facebook or MeetUp.