IMG - Digital Sports Podcast
For those of you who missed our 60th social mixer, here is the raw, unedited interview of Tom Broom, Vice President Business Development and Digital Media, Asia Pacific for IMG Sports.
July 27, 2012
July 20, 2012
IMG Sports at Web Wednesday
Calling all budding athletes and virtual sports stars,
The London Olympics (London2012.com), proudly called "The First Digital Games", is fast upon us. So, for our 60th social mixer, I thought it would be fitting to invite an expert in the sports marketing industry to discuss how the internet and digital media are changing the way that people consume and engage with sports content, as well as how it is distributed and sold online.
Please join us to hear from Tom Broom, Asia Pacific Head of Digital Media at global sports marketing firm IMG Worldwide, as he takes the hot seat at our 60th Web Wednesday Social Mixer on 25th July at Bisous, 9/F, LKF Tower, Central, Hong Kong. The event kicks off at 6:30pm and finishes at 9:30pm with the interview starting at around 7:15pm.
Sign up for the event on Facebook, LinkedIn or Google Plus.
Tom is fresh from London where he advised the All England Lawn Tennis Club on the long-overdue digitisation of The Wimbledon Tennis Champonship who have an official website, presences on Twitter (@wimbledon), Facebook, YouTube, Instragram and mobile applications on App Store and Google Play.
And helped make the Rugby World Cup (official website, @rugbyworldcup) become a game of zeros and ones!
As per usual, there's a HK$100 entrance fee, which includes one complimentary drink, an enlightening talk, high-quality networking and the chance to win lucky draw prizes.
Our lovely assistant, Vivian, will issue a receipt if you need one. (For students, you can get in for HK$50 without free booze). Thereafter, all standard drinks will be charged at special happy hour prices.
In my research for this interview, I came across several other interesting materials that illustrate where this is all going, not just from a consumer perspective but also from a content owner and broadcaster's point of view too.
The official website of the London Olympic Games can be found at London2012.com, with links to Facebook, Twitter (@london2012) and YouTube as well as a nicely designed mobile apps and a fun mobile game.
As the host broadcaster, the BBC has set up a special page under it's sports section and will be broadcasting video live over the internet as described by Gary Lineker, the famous British footballer and sports commentator.
According to Digital Lifescapes, the BBC will give audiences more choice, with access to:
which they then tie into their official athletes hub:
As a major sponsor, P&G have developed a whole campaign around athletes (and the general public) thanking their mums, centred on Facebook (facebook.com/thankyoumom). When I visited the page, it had 680, 361 Likes and 35,577 Talking Abouts:
Finally, a smart site by Sociagility (olympics.sociagility.com) that looks at how all the sponsors of the London 2012 Olympics are performing on social media:
Lots of great developments to discuss so spread the word and invite your friends and business connections to come along by signing up on Facebook, LinkedIn or Google Plus.
The London Olympics (London2012.com), proudly called "The First Digital Games", is fast upon us. So, for our 60th social mixer, I thought it would be fitting to invite an expert in the sports marketing industry to discuss how the internet and digital media are changing the way that people consume and engage with sports content, as well as how it is distributed and sold online.
Please join us to hear from Tom Broom, Asia Pacific Head of Digital Media at global sports marketing firm IMG Worldwide, as he takes the hot seat at our 60th Web Wednesday Social Mixer on 25th July at Bisous, 9/F, LKF Tower, Central, Hong Kong. The event kicks off at 6:30pm and finishes at 9:30pm with the interview starting at around 7:15pm.
Sign up for the event on Facebook, LinkedIn or Google Plus.
Tom is fresh from London where he advised the All England Lawn Tennis Club on the long-overdue digitisation of The Wimbledon Tennis Champonship who have an official website, presences on Twitter (@wimbledon), Facebook, YouTube, Instragram and mobile applications on App Store and Google Play.
And helped make the Rugby World Cup (official website, @rugbyworldcup) become a game of zeros and ones!
As per usual, there's a HK$100 entrance fee, which includes one complimentary drink, an enlightening talk, high-quality networking and the chance to win lucky draw prizes.
Our lovely assistant, Vivian, will issue a receipt if you need one. (For students, you can get in for HK$50 without free booze). Thereafter, all standard drinks will be charged at special happy hour prices.
In my research for this interview, I came across several other interesting materials that illustrate where this is all going, not just from a consumer perspective but also from a content owner and broadcaster's point of view too.
The official website of the London Olympic Games can be found at London2012.com, with links to Facebook, Twitter (@london2012) and YouTube as well as a nicely designed mobile apps and a fun mobile game.
According to Digital Lifescapes, the BBC will give audiences more choice, with access to:
- Every Olympic event, sport and venue live, on-demand and interactive on bbc.co.uk/sport, with up to 24 live HD streams and 2,500 hours of coverage.
- Pages for every athlete, sport, venue and country, enabling detailed access to real-time updated Olympics data, statistics and news.
- High quality coverage that’s personal and social, enabling audiences to follow and favorite every athlete, sport, event and country and get tailored updates, as well as access live updates, Twitter visualizations and social media commentary.
which they then tie into their official athletes hub:
As a major sponsor, P&G have developed a whole campaign around athletes (and the general public) thanking their mums, centred on Facebook (facebook.com/thankyoumom). When I visited the page, it had 680, 361 Likes and 35,577 Talking Abouts:
Finally, a smart site by Sociagility (olympics.sociagility.com) that looks at how all the sponsors of the London 2012 Olympics are performing on social media:
Lots of great developments to discuss so spread the word and invite your friends and business connections to come along by signing up on Facebook, LinkedIn or Google Plus.
June 26, 2012
Langham Hospitality at Web Wednesday
On 27th June, highly experienced online travel marketer, Sean Seah, will be taking the hot seat at Web Wednesday's popular networking event to discuss, "Travel 3.0: Selling dreams via real-time, sharable media". We will talk about how the five stages of travel (see Google interactive link) are being changed by websites, mobile, ebusiness and social media.
Let us know that you're coming via the Web Wednesday Group event on Facebook. We kick off at 6:30pm at Bisous, 9/F, LKF Tower, 33 Wyndham Street, Central, Hong Kong. HK$100 entrance fee includes one complimentary drink and the chance to meet the Creme de la Creme of Hong Kong Digerati.
Learn more about Sean via his LinkedIn profile. He has worked as the eCommerce Manager for Air New Zealand, General Manager for Zuji Singapore and Zuji Hong Kong and is now the Vice President eBusiness, Loyalty and Partner Marketing (Global) for Langham Hospitality Group.
Some interesting statistics from Google:
This video shows how the short movies were directed by Yamanyamo, an emerging new media studio in Hong Kong.
Let us know that you're coming via the Web Wednesday Group event on Facebook. We kick off at 6:30pm at Bisous, 9/F, LKF Tower, 33 Wyndham Street, Central, Hong Kong. HK$100 entrance fee includes one complimentary drink and the chance to meet the Creme de la Creme of Hong Kong Digerati.
Learn more about Sean via his LinkedIn profile. He has worked as the eCommerce Manager for Air New Zealand, General Manager for Zuji Singapore and Zuji Hong Kong and is now the Vice President eBusiness, Loyalty and Partner Marketing (Global) for Langham Hospitality Group.
Some interesting statistics from Google:
- Dreaming: 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about a trip.
- Planning: The average traveler visits ~22 travel related sites during 9.5 research sessions prior to booking.
- Booking: 37% of leisure travelers report that the internet prompted them to book, up from 28% two years ago.
- Experiencing: 70% of business travelers check into their flights/hotel with their mobile device. Almost 1 in 4 hotel queries come from a mobile phone.
- Sharing: About 1 in 3 business travelers have posted reviews online of places they've been.
This video shows how the short movies were directed by Yamanyamo, an emerging new media studio in Hong Kong.
June 25, 2012
Winners of Battle of the Apps III
On 30th May, 10 brave contestants took to the stage at Bisous to present their latest app creations in our quarterly developer challenge, fondly known as "Battle of the Apps". [Read more about the first five contestants here, and second five here].
After one hour of patiently listening to the presentations, the audience of 100 guests took to the vote. (We went analog, using smiley face stickers on white cardboard).
And the winners are...
In third position, a highly popular virtual butterfly catching game (combining GPS, Motion Sensor and Augmented Reality technology): iButterfly. Find them on Facebook.
In second position, learn how to cook popular Chinese recipes with Chi Fan. Find them on Facebook. [Note the cheeky QR code on the cover page - how long will Zuckerberg let them get away with this obvious call to action?].
Wait for it...the top prize goes to...an app for competitive types Coach's Clipboard! Find the creator, J Plus Corp, on Facebook.
Congratulations to the three winners! We hope that the rest of the contestants enjoyed the battle, made some good contacts and that Web Wednesday has helped nudge awareness of your creations up a notch or two! Our next Battle of the Apps will be held in late August 2012.
After one hour of patiently listening to the presentations, the audience of 100 guests took to the vote. (We went analog, using smiley face stickers on white cardboard).
And the winners are...
In third position, a highly popular virtual butterfly catching game (combining GPS, Motion Sensor and Augmented Reality technology): iButterfly. Find them on Facebook.
In second position, learn how to cook popular Chinese recipes with Chi Fan. Find them on Facebook. [Note the cheeky QR code on the cover page - how long will Zuckerberg let them get away with this obvious call to action?].
Wait for it...the top prize goes to...an app for competitive types Coach's Clipboard! Find the creator, J Plus Corp, on Facebook.
Congratulations to the three winners! We hope that the rest of the contestants enjoyed the battle, made some good contacts and that Web Wednesday has helped nudge awareness of your creations up a notch or two! Our next Battle of the Apps will be held in late August 2012.
June 20, 2012
Entr-app-reneurs to the Battle
Time has flown past since our last Battle of the Apps but I've found a spare moment to gather some info on the second lot of brave contestants at who joined the fray on May 30th. [Read about the first set of contestants here].
Our 6th contestant, Doctor Hung's Healthy Soups (洪醫師－湯來自有方) teaches you how to make medicinal soups following old Chinese recipes. Ditch your burgers and live long with this app!
(Developed by Crossover International and download from iTunes).
Ever wondered how cracking eggs can improve your maths? The folk at Tiny Tapps have come up with just the game for you (and your tots). Smash your way to genius! [Download from iTunes].
Continuing with the theme of learning, the British Council has developed a set of interactive stories designed to help children who are learning to read and speak English, under their "LearnEnglish Kids" phonics programme - they're also using Twitter (@LearnEnglishKids). Let "super spies" Sam and Pam show you the way to phonic enlightenment. [Download from iTunes].
Enough about education already. Let's get outside and catch some butterflies. Ditch the net and use your smartphone! Conceived by the famous Japanese advertising firm, Dentsu (Media Palette), and produced by Hong Kong's home grown Cherry Picks, iButterfly has attracted more than 350,000 downloads with over 8 millions virtual butterflies caught so far! Build up your collection and follow them on Facebook too. [Download from iTunes or Google Play/Android].
And, finally, an app for the B2B crowd: Busification - "Make Fun Work". Using game incentives, this app enables businesses to manage work, motivate staff and analyse performance in an interesting and challenging way. Launched in beta at Web Wednesday, we hope to see this start-up grow beyond its wildest dreams.
Our 6th contestant, Doctor Hung's Healthy Soups (洪醫師－湯來自有方) teaches you how to make medicinal soups following old Chinese recipes. Ditch your burgers and live long with this app!(Developed by Crossover International and download from iTunes).
Ever wondered how cracking eggs can improve your maths? The folk at Tiny Tapps have come up with just the game for you (and your tots). Smash your way to genius! [Download from iTunes].
Enough about education already. Let's get outside and catch some butterflies. Ditch the net and use your smartphone! Conceived by the famous Japanese advertising firm, Dentsu (Media Palette), and produced by Hong Kong's home grown Cherry Picks, iButterfly has attracted more than 350,000 downloads with over 8 millions virtual butterflies caught so far! Build up your collection and follow them on Facebook too. [Download from iTunes or Google Play/Android].
And, finally, an app for the B2B crowd: Busification - "Make Fun Work". Using game incentives, this app enables businesses to manage work, motivate staff and analyse performance in an interesting and challenging way. Launched in beta at Web Wednesday, we hope to see this start-up grow beyond its wildest dreams.
May 20, 2012
Apps Battlers Line Up
It's only been five days since we invited submission for the upcoming Battle of the Apps III on 30th May 2012 and we already have five brave contestants. (I'll list them in order of submission not preference).
1. Intuition Rubicon Mobile Learning Platform
Within 12 hours of opening the contest, we have our first brave contestant with a good business but not catchy name, "Intuition Rubicon Mobile Learning Platform". Since June 2007, their app has been downloaded 400,000 times! You can find it on the Apple Apps Store here.
This app "allows companies to push, track & record training, sales or compliance courses videos or podcasts across all devices iPhone, iPad, Blackberry, Android and WinMob".
2. Fonetic Cantonese
Our 2nd contestant within 24 hours of contest launch is "Fonetic Cantonese", which they describe as "helps overseas Chinese people and other foreigners speak Cantonese instantly thanks to the more than 3,000 words & phrases you can 'hear' plus you can read the phonetic translations (Western PinYin)." This witty app has been downloaded 3,000 times since December 2012.
3. Coach's Clipboard
And the competition heats up! Our 3rd contestant for Battle of the Apps is a tool created by J Plus Corp to help coaches draw and animate plays on their mobile device (iOS, Mac, Android, etc) using their fingers. Coaches can move players, ball, draw lines and animate their plays/formations then easily share their plays via email or export them. Ranked "#1 paid sports iPad app" in Dec 2012. 10,000 downloads since it's launch on in June 2009. You can find it on iTunes.
4. Talking Phrasebooks
Our 4th contestant is a new offering from the prolific mobile developers at S4BB, which is a "Talking Phrasebook" for holiday trips to countries that speak Bavarian, Cantonese, Dutch, French, German, Hindi, Russian, Urdu, and - is this a language? - Oktoberfest! (Correction, "Oktoberfest Bavarian"). If you have a BlackBerry (70 million still do!), you can download it from their App World.
5. Chi Fan
Now that we've settled our linguistic curiosities, it's time to eat. Our 5th contestant for Battle of the Apps III is "Chi Fan" a guide to cooking Chinese food by Bess Inc. Already downloaded 100 times since its launch on 14th May 2012. Download the iPhone app here.
We're still recruiting contestants and sponsors so do spread the love using this link - http://j.mp/wwv58.
1. Intuition Rubicon Mobile Learning Platform
This app "allows companies to push, track & record training, sales or compliance courses videos or podcasts across all devices iPhone, iPad, Blackberry, Android and WinMob".
2. Fonetic CantoneseOur 2nd contestant within 24 hours of contest launch is "Fonetic Cantonese", which they describe as "helps overseas Chinese people and other foreigners speak Cantonese instantly thanks to the more than 3,000 words & phrases you can 'hear' plus you can read the phonetic translations (Western PinYin)." This witty app has been downloaded 3,000 times since December 2012.
3. Coach's Clipboard
And the competition heats up! Our 3rd contestant for Battle of the Apps is a tool created by J Plus Corp to help coaches draw and animate plays on their mobile device (iOS, Mac, Android, etc) using their fingers. Coaches can move players, ball, draw lines and animate their plays/formations then easily share their plays via email or export them. Ranked "#1 paid sports iPad app" in Dec 2012. 10,000 downloads since it's launch on in June 2009. You can find it on iTunes.
4. Talking Phrasebooks
5. Chi Fan
We're still recruiting contestants and sponsors so do spread the love using this link - http://j.mp/wwv58.
May 15, 2012
Battle of the Apps III - Call for Contestants
Calling all entr-app-reneurs!
As a continuation of our popular "Battle of the Apps" series, we are once again inviting app creators, developers and publishers to compete in a live contest in the heart of Hong Kong's Lan Kwai Fong party area. [Read about the last contestants here]. All apps welcome, be it on iOS, Android, Blackberry, Windows, Chrome or Symbian (TV, tablet or smartphone).
Networking will start at 6:30pm, with the battle from 7:15pm on 30th May 2012 at Bisous, 9/F, LKF Tower, 33 Wyndham St, Central, Hong Kong.
See who else is coming on Facebook and spread the word using the short code "http://j.mp/hkappsbattle3".
Each contestant will have 5 minutes to show off their creation and will have 2 minutes for questions from the floor. Due to time limitations, there will be a maximum of 10 contestants with prizes for the winners.
At the end of the evening, the audience will vote with theirfeet fingers (good, old fashioned, analogue stickers!).
The most popular app will win great prizes and a full interview slot at an upcoming Web Wednesday with all the associated promotional benefits.
If you're a contestant, sign up to join the fray below. Otherwise, do help me spread the word so that we can attract a wide range of contestants.
As a continuation of our popular "Battle of the Apps" series, we are once again inviting app creators, developers and publishers to compete in a live contest in the heart of Hong Kong's Lan Kwai Fong party area. [Read about the last contestants here]. All apps welcome, be it on iOS, Android, Blackberry, Windows, Chrome or Symbian (TV, tablet or smartphone).
Networking will start at 6:30pm, with the battle from 7:15pm on 30th May 2012 at Bisous, 9/F, LKF Tower, 33 Wyndham St, Central, Hong Kong.
See who else is coming on Facebook and spread the word using the short code "http://j.mp/hkappsbattle3".
Each contestant will have 5 minutes to show off their creation and will have 2 minutes for questions from the floor. Due to time limitations, there will be a maximum of 10 contestants with prizes for the winners.
At the end of the evening, the audience will vote with their
The most popular app will win great prizes and a full interview slot at an upcoming Web Wednesday with all the associated promotional benefits.
If you're a contestant, sign up to join the fray below. Otherwise, do help me spread the word so that we can attract a wide range of contestants.
Fill out my online form.
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